Menelusuri Efisiensi Rantai Pasokan: Studi Kasus Helomart di Kabupaten Pesawaran

M. Azka Kesuma Wardana, Rudi Kurniawan, Anas Khair Prikurnia

Abstract


This study explores the efficiency of supply chain management in a small-scale minimarket located in Pesawaran Regency, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews with the minimarket owner and direct observation of daily operational activities. The study reveals three main themes influencing supply chain efficiency: procurement strategies based on real-time needs, limitations in digital inventory systems, and informal supplier relationships.

The minimarket utilizes adaptive procurement without predictive planning, resulting in flexibility and reduced overstock risk, but also leads to increased logistical costs due to frequent restocking. Inventory control remains manual and non-digitalized, making it difficult to generate real-time stock data and performance insights. In addition, supplier relationships are built on informal agreements and personal trust, providing short-term efficiency but posing risks due to high dependency on a limited number of vendors.

This study highlights the contextual nature of supply chain efficiency in small retail operations, emphasizing the need for basic digital adoption, data-based decision making, and supplier diversification. The findings are expected to offer practical insights for small-scale retailers and inform local policymakers in improving operational resilience and competitiveness in rural retail sectors.

Keywords


supply chain efficiency; small-scale retail; inventory management; supplier relationship; qualitative research

Full Text:

PDF

References


Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa

Christopher, M. (2016). Logistics and supply chain management (5th ed.). Pearson Education.

Chopra, S., & Meindl, P. (2020). Supply chain management: Strategy, planning, and operation (7th ed.). Pearson.

Heikkilä, J. (2002). From supply to demand chain management: Efficiency and customer satisfaction. Journal of Operations Management, 20(6), 747–767. https://doi.org/10.1016/S0272-6963(02)00038-4

Ketchen, D. J., & Hult, G. T. M. (2007). Bridging organization theory and supply chain management: The case of best value supply chains. Journal of Operations Management, 25(2), 573–580. https://doi.org/10.1016/j.jom.2006.05.010

Melnyk, S. A., Narasimhan, R., & DeCampos, H. (2022). The digital supply chain: Reshaping operations in retail. International Journal of Operations & Production Management, 42(3), 425–444. https://doi.org/10.1108/IJOPM-08-2021-0553

Nugroho, A., & Prasetyo, D. (2021). Evaluasi distribusi ritel minimarket pasca pandemi. Jurnal Logistik dan Operasional, 6(1), 55–68.

Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). SAGE Publications.

Simatupang, T. M., & Sridharan, R. (2018). Supply chain coordination in small retail operations. International Journal of Retail & Distribution Management, 46(9), 867–884. https://doi.org/10.1108/IJRDM-04-2017-0077

Wijaya, A., & Handoko, H. (2020). Manajemen stok dan keterbatasan digitalisasi di toko kelontong modern. Jurnal Ekonomi Mikro dan Ritel, 8(1), 33–47.

Wibowo, D. (2023). Efisiensi operasional minimarket pascapandemi. Jurnal Logistik Indonesia, 11(1), 91–102.

Widiastuti, R., & Rahman, A. (2021). Adaptasi rantai pasok ritel menghadapi era disrupsi digital. Jurnal Manajemen Strategis, 9(2), 112–126.




DOI: https://doi.org/10.69769/jebr.v5i2.254

Refbacks

  • There are currently no refbacks.